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Here's What No One Tells You About Youtube Seo Best Practices.

 Here's What No One Tells You About Youtube Seo Best Practices.

Video is a medium that presents all types of content, emotions, thoughts, expressions, anger, love, hobbies, searches, quests, etc., to people in real-time, giving people the closest real-world content in the online market. Whether it's entertainment, knowledge, or information about a product, a skill needs to be learned online; all videos are available online. The share of videos in online traffic is over 70%. YouTube has become the second-largest search engine in terms of search, so to be successful on this platform, you must be aware of the SEO requirements of this platform.

target keyword

Is it possible to get traffic to a brand new website by simply being smart about how we carry out your keyword research? This article will tell you how I get anywhere from two and a half to four

thousand page views a day from free organic Google SEO traffic to my simple niche blog. When it starts on the Internet, each website has a particular strength associated with it. Generally, the websites around for a long time contact a more vital domain Authority. And new sites, when they first appear on the Internet, they generally considered to be the weak size. Now the way

that this is calculated is how many other websites largely influence. It links to this particular domain, so each link is like a vote, so consider a website like Wikipedia. Wikipedia has got millions of links from all over the Internet pointing to it, and that's why in Google's eyes, Wikipedia is a powerful domain. In particular, let's look at a process for finding some easy keywords that you can potentially rank for within a month or two.

Step 1:

 Finding tons of great keyword ideas. For this, we'll use Ahrefs' powerful Keywords Explorer. This tool runs on a massively large database of about 3 billion keywords. It is updated with new keywords every month. To begin, we'll enter one or two top-level terms related to your website. For example, let's use a backpack

and "backpacks," then click explore. Scroll down, and you'll see a section with keyword ideas.

Let's focus on the first list, 'having the same terms.'Above the list, we tell you how many keyword suggestions there are in this list; in this case, well above 200,000.

Click to view the full report, and you'll see the list ordered by the search volume.

Remember, this number tells you how many times people search for the keyword in Google each month in your chosen country. Also, notice how relevant this list is since all the keywords have your original search terms in them, either backpack or backpacks.



Step two:

We are finding the best keyword opportunities for you. With such a vast list to sort through, you need some metrics to help you find your best keyword opportunities.

Search volume is one of the first things you'll see. The second is another exciting metric, KD, or keyword difficulty. It's an estimate of how hard it will be to rank

for this keyword based on the number of backlinks the top 10 ranking pages have. When you first open the report, the keyword difficulty scores will be grayed out. The number you see here is the one we have in cache. To refresh it, click on the get metrics button. The metrics button gives you our most current data. As you can see, you can push several buttons at the same time and wait while it's being refreshed. Once it's updated, the color changes, so you can see at a glance that the difficulty score is fresh. The color also gives you an idea of how hard it will be to rank for this keyword.

 It ranges from red to bright green, with red meaning it will be very hard. Green means it could be relatively easy if you do some link building work. We also give you a few icons to show you what people see in the search engine results pages under each term. For instance, this one has shopping, an ad, site links, and an image. And if we put this keyword into Google, you can see them. Here are the search results for 'JanSport backpacks.'Just like the icons indicated, we have shopping an ad, site links, and images. Note that there are search results on one of these features, which means that people have to look further down to see the search results, even the top three results. And they can't click on any of them, but we'll discuss that further. For this demo, let's take a 'waterproof bag.' First, I'll refresh the matrix.

step 3:

Researching the number of referring domains you need. You can see the keyword difficulty score for this term. Remember, this is a score from 0 to 100 indicating.


It is so difficult to rank in this keyword. And below the score, you have a hint that tells you how many backlinks you'll need to reach in the top 10 for this keyword. For this keyword, the keyword difficulty is very low. Here, you can see all the top-ranking pages at a glance. Under referring domains, notice that most have low numbers, so you won't need many backlinks to compete with these pages and rank well for this keyword. This information looks like this keyword could be a good opportunity since it has a relatively high search volume and a low keyword difficulty score. But there's one more metric we need to look at to be sure.

Step 4:

Reviewing clicks and clicks per search. Traditionally, we use search volume to determine


How much traffic a keyword could send your page if you rank well for this keyword. But just because people search for a term, it doesn't mean they click on the results. That's why we developed the 'clicks' metric. Metric is something that only Ahrefs shows you.No other tool tracks clicks and gives you this kind of depth for researching keywords, at least at the time of this video tutorial. It's likely; they'll add this functionality once they see how useful it is. And here's the reason: You can use this metric to verify that a keyword not only has more search volume but can send traffic to your page. Let's look at two search terms to show you. First, 'Donald Trump age.'Notice that even though this term's

search volume is high, the number of clicks is deficient. Let's take it into Google to see why. Some search queries like this one are made when people want a quick answer. So Google gives it to them at the top of the page in a knowledge card. For a keyword like this one, even the top 10 pages don't get many clicks. You can see that reflected in the 'clicks per search' number, representing the number of clicks divided by search volume. And as you can see, it's way below 1, which means that only a fraction of the searches results in a click.

Now let's look at the 'iPhone 7 case'.For this keyword, clicks are higher than the search volume, even though only 70% of searches seem to be resulting in clicks. And if you divide the number of clicks by the search volume, you get a 'clicks per search' number that's greater than 1.Any times, this number is higher than 1. It means people tend to click multiple pages when they search for this keyword.  As a result, this term is worth targeting. Can you see how valuable this metric is? You can verify that the term gets clicked in the search engine results, so you know how much traffic you can get from it. So let's review. In Keywords Explorer, enter one or two top-level keywords that relate to your niche. Ahref will give you a massive list of potential keywords. Start by looking at the search volume because this is the primary metric we show for all keywords at once.

 And it's easy to order or filter your results by it. Same with the keyword difficulty score. It's already cached for the best keywords in our database, so you can order and filter by it. Use it to know how many links building work will take to rank in the top 10 for that keyword. Then, once you see some potentially cool keywords based on search volume and keyboard difficulty, it's time to pull their advanced metrics to make a more educated decision. For that, look at the 'clicks' metric. The idea is to review these numbers for several keywords at once.

click-through rate

YouTube recently introduced the click-through rate in the YouTube Studio. CTR is a critical metric for your videos' success because it measures how well you convert the impressions your videos get into views. A higher click-through rate is better then, right? Looking at click-through rate alone is not recommended." What should we focus on then? Pay attention to the impressions. This one got twice as many appearances. Even though it had a lower click-through rate, it still converted those impressions into more views. The bottom line is what counts, right?

The views. However, if this video had a higher click-through rate, it would have gotten even more ideas.

So did I do a lousy job here? Well, yes and no. You know the click-through rate is influenced first and foremost by your thumbnails and Titles.

How To Create Engaging Videos 2020

In this segment, I'm telling you that the top seven ways you can create more engagement on your videos, and it also reveals the number one way to keep people watching your video to the end.

Tip 1:

The first tip to increase your engagement on your videos is to grab your audience's attention. The first thing you have only 5 seconds to grab your audience's attention at the very beginning of your video. Don't put the logo there. Don't start to get their attention slowly so that they are ready to watch your video till the end, which you need to mention immediately.

Tip 2:

To get engagement on your videos is by using zoom in and zoom out or jump cuts. I use this with clients to help keep the audience engaged. I use the zoom when I want to emphasize a point, making it feel even more important. When I've zoomed in, you can also use the simple jump cut that most YouTube videos use. which also helps reset the attention span similar to the previous point. You helped reset the viewer's attention span them watching longer, increasing more engaging.

Tip 3:
The next step to keeping your audience engaged in your videos is keeping your sentences nice and short. Controlling what you say short and concise bits of help keep people engaged .what you're going on, your voice is very monotonous, never really completing a point going round and round and round the houses. You know what I mean, so I tell my clients not to do a one-take because it's tough for them to get to a point and have a short, concise sentence map out your content. Know precisely what you're going to say and keep it nice and sharp, fast punchy. Sentences help keep people engaged, and if you listen to what I'm saying. I will say something, and at the end of the sentence, it will go down, so my voice's tone signifies the end of the sentence. So the brain knows it's at the end, take breaks in your content, have a breather taking a nice breath in between what you're saying .this will help keep your energy up, break up your content again or reset the attention span and helps with your watch time now.
Tip 4:
Get a camera. A phone with at least an 8-megapixel camera will accomplish the trick. Choose a shooting location. It should be a bright place, either outside in a room with multiple windows or adequate lighting. Just avoid a dark room with a ceiling light at all costs. Find the right angle of view. Generally, the camera is placed at a minimum height. You know, to make a fixed shot, we often tie the character's shoulders in the middle of the screen and his size or knees at the bottom. Always start with a short test before recording the desired project. If you want to complicate things further, you can shoot with multiple cameras to record the scene from different angles.

Tip 5:
Express yourself clearly. You need to master the subject you are talking about. If this is realistic, write down the scenario you intend to say. Repeat your recording several times to make sure you don't hesitate and speak clearly and intelligently. Unless you are a native speaker, you will inevitably stumble upon a few words.

youtube ranking

I'm going to tell you precisely what you need to do to properly optimize your YouTube videos so that you can get the views and visibility that you deserve. I will go in-depth and talk about the algorithm and the relationship .that it has with the data to recommend those videos out to different viewers and show up in search results. So let's go ahead and get started. 
Now, to optimize your videos for YouTube, it doesn't matter if YouTube's recommending your videos or your videos are showing up in search; it's all about this. Optimization is about humans, and it's all about clicks. Now, AI and algorithms focus on the way people view, what video thumbnails and titles people click on, and more importantly, what they don't click on it. 
The algorithm's job is to predict what the viewers want to watch, so they're paying very close attention to what people watch and what they don't click. So, if you want your videos to recommend by YouTube and rank higher in search engines, then you want to pay very close attention to the click-through rate. When you have a higher click-through rate, that tells YouTube that people are interested in your content. That's why it all starts with the click.

To optimize your videos for YouTube, that leads me to tip number one, custom thumbnails.90% of all top-performing videos that are happening here today on YouTube are using the custom thumbnail. So, your thumbnail strategy should not be an afterthought, but it should be your first thought. Throughout my career, I've worked with some of the top brands and businesses, and creators. I can tell you that the main focus is to get that thumbnail just right, getting that thumbnail to pops on the page. 
 The right type of thumbnail is that important. When designing your next custom thumbnail, make sure that you put the energy and time needed to go through this. Think of mobile-first; most of the traffic that happens here on YouTube occurs with a mobile device. And if it looks good on mobile, it's going to look good on the desktop. Next, use color in your custom thumbnails to make that thumbnail just pop and Be separated from all other thumbnails you are participating in.
 Next, keep text to a minimum. And now, I know this is hard for some channels, but if you can explain it without words, that's a lot more powerful, and they will draw you more into that thumbnail. Also, you might want to use emotion in your thumbnails. It depends on the type of content you're creating. But that type of emotion creates curiosity, and curiosity goes for the click. And the next one is, to be honest. And the reason why, if you have a sensational thumbnail and it doesn't necessarily correlate with the video, that is a terrible thing.
 Yeah, you might have a high click-through rate, but then that video isn't going anywhere if your average You duration is terrible. And this last one is, really analyze your channel or analyze your thumbnails, really dig deep of which one has a higher click-through rate, and why to Look for those patterns.
.And I can tell you when you find the patterns, you can see why things happen on your channel, you can make better data-driven decisions, and that's what we're all about. Tip number two use catchy, clickable titles. Now, I can tell you, if you have a great thumbnail that pops, the first thing that we do as humans does a glance at that title, and that's when we should earn the click. So don't try to optimize your thumbnails for search engines.
What we need to do is optimize it for people. Because people are the ones that are searching, and then, actually, it sets the trends
when they are interested in a particular topic. Here are a couple of good rules to live by when doing your next title. Be catchy but yet concise.
You need to keep it under 60 characters because it can show up, and you can see the full text on mobile and a suggestion. I know that YouTube is they are giving us all 100 characters.
But if it looks spammy, it disconnects with people that are trying to watch your videos. Next, you want to put your main and primary keyword the closest you can to the front of that title. That carries a little weight with the algorithm to get you ranked and getting it suggested. Also, we want to create a label that accurately represents the video and is relevant. 
Those are two things. Because if it's the sensational
title and thumbnail, you click on it, and it doesn't necessarily represent that thumbnail; that is an awful thing because they're going to bounce. Tip number three, write a factual searchable description. Now, the description is pretty much the most underutilized asset that we have when optimizing our videos. Now, I know many content creators put a lot of energy and time into that title and thumbnail.
 But realistically, if you want the algorithm and the AI to look at your data and that correlation, you have to use the right keywords in your description and write a definite description, which will help you get more views and visibility in search. To optimize your story, it's in two parts; above the fold and below the fold.
Now, above the fold is the most critical areas. It's where YouTube looks at what's going on, plus, that's what people see. So you have 200 characters that you're able to put, that call-to-action to get them to watch the video or to find out more information about the video that will reengage them from your title. The first thing that I do is reinforce that primary keyword and an introductory keyword phrase in the title. And I look for complementary keywords to use in those 200 characters.
Next, tell the viewer what to expect. People want to watch videos, and when you tell them what to expect, they're going to be more apt to click. Next, you want to write like a human and optimize for that click-through rate. Now, we're ready to optimize that description below the fold. This is where we can get the extra information, like links to our social, time codes to watch the video more comfortably; you could even use hashtags. You can even give a bigger description
of what's actually in the video. This is a very underutilized area of the story, and it can lead to getting more suggestive videos on YouTube.Because, if people click on a video that's in your library, guess what happens?
It starts to create that correlation data between this video that they're watching right now
and another video, even if it's a small percentage going to that other video. Also, a word of warning. Please, do not use and reuse the same description that turns viewers off, but again, the algorithm pays attention to that.
Tip number, four use cards, and end screens. Now, I can tell you that when we started this video, we talked about really optimizing for humans and that the AI is paying close attention to what people do. This is a tip; this is a strategy that will help you get more video views. And the reason why is it creates this data relationship between your content. The AI is looking for these patterns. And this is a pattern that they can see and track.
I mean, think about this for a second. So, if there's like four or 6% of the people that watch this video right here that watched this next video right there, the AI is paying attention, and it follows the viewer. It's going to start recommending, in the next up, that video that you're guiding through a card or an end screen. In every video,
I would use a card to promote a video, and I would look for a video that would be similar or something that people currently watching your video would be interested in. Also, make sure your card's not at the beginning of your video; that's a big mistake. Because if people are watching it and click off on it, that sends some wrong signals to this video you're trying to promote. Do it at the end of the video in the last two-thirds. End screens are super powerful, and they're underutilized. And I've seen many creators who don't put any end cards on any of their videos, and I think they're nuts. And the reason why is because you have the most engaged viewer right there, right at your fingertips; they just finished your video. If you offer them something that they can watch next
or subscribe to, that's key because you don't want to lose them to go on to another video on an unrelated channel or completely go off YouTuby.
That's an evil thing. What we want to do is pull them into your content. And that's the reason. I use an end screen called best for the viewer. I let the algorithm decide what will be best for that viewer based on their viewing patterns and behavior.
And then I also look at that target video, something that's related that I used in that card. And ultimately, definitely, we want people to subscribe to our channel. Because if we can get them to subscribe, turn on the bell notifications, that creates that momentum that we're looking for. Tip number five, write relevant tags. Now, at VidCon this year,
I did a presentation where I went in-depth about how YouTube's automatically creating tags in our videos. It's a fascinating thing. 
Power tip number one, use closed captioning and also subtitles. If you want a larger audience, you want to get more views and visibility and be sensitive to people who need to read
what's being said and not just hear it. Please do not rely on YouTube's automatic closed captioning system because it could affect your ranking and your CPMs.
I've tested it, I'm telling you, don't rely on it. Tip number two use default profiles with TubeBuddy.
Now, I can tell you; I'm a big fan of TubeBuddy for years, and the reason it saves me so much time. It does. And it gives you the ability to optimize your
channel in different ways. And let me explain what I do every single upload on all the media that I own; all the tracks I manage are default profiles. I can select a shape that I've created, and it can auto-fill in a boilerplate for my descriptions and my tags.













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